CHANEL Rouge Allure Velvet #37 L'Exubérante is more than just a lipstick; it's an experience. It's a statement. It’s a whisper of confidence, a bold declaration of individuality, all encased in the iconic CHANEL black and gold packaging. This luminous matte lip colour, a cornerstone of the Rouge Allure Velvet line, boasts a richly pigmented formula and a unique texture that sets it apart from other matte lipsticks on the market. This article will delve deep into every facet of L'Exubérante, exploring its application, texture, longevity, and the overall experience of wearing this luxurious product.
The Allure of L'Exubérante: A Colour Story
The shade itself, L'Exubérante (meaning "exuberant" in French), is a captivating deep berry red. It's not a stark, crimson red, nor is it a muted, brownish-red. Instead, it occupies a sophisticated space in between, possessing a depth and richness that's both alluring and versatile. Its undertones shift subtly depending on the light, sometimes leaning towards a cool-toned plum, other times hinting at warmer, wine-like notes. This complexity allows L'Exubérante to complement a wide range of skin tones, enhancing natural beauty while adding a touch of dramatic flair. On fairer skin, it creates a striking contrast, while on deeper complexions, it serves as a powerful, yet refined accent. This adaptability is a key factor in its enduring popularity.
The Rouge Allure Velvet Experience: Texture and Application
The Rouge Allure Velvet line is renowned for its unique velvety matte texture. Unlike many matte lipsticks that can feel drying or cakey, L'Exubérante offers a surprisingly comfortable wear. The formula is incredibly smooth, gliding effortlessly onto the lips without tugging or pulling. This is achieved through a careful balance of pigments and emollients, which create a luxurious, almost creamy feel, despite the matte finish. The colour payoff is exceptional; one swipe delivers intense pigmentation, requiring minimal layering for full coverage.
For optimal application, CHANEL recommends applying directly to the lips, starting from the center and working outwards. This technique helps to ensure even distribution and prevents the lipstick from feathering or bleeding. For a perfectly defined lip shape, the brand suggests using LE CRAYON LÈVRES in a matching shade to outline the lips before applying the ROUGE ALLURE VELVET. This preparatory step is particularly beneficial for achieving a precise and polished look, especially with a bold shade like L'Exubérante. The lip liner not only helps to prevent bleeding but also enhances the longevity of the lipstick, preventing it from fading unevenly throughout the day.
Longevity and Staying Power: A Matte Masterpiece
One of the most impressive aspects of CHANEL Rouge Allure Velvet #37 L'Exubérante is its remarkable staying power. This luminous matte lipstick boasts impressive longevity, lasting for several hours without significant fading or touch-ups. While eating and drinking will naturally diminish the intensity of the colour, it leaves a noticeable stain, maintaining a subtle hint of the original shade even after meals. This longevity is a testament to the quality of the formula and its ability to adhere effectively to the lips. It’s a significant advantage for those seeking a long-lasting lip colour that can withstand the demands of a busy day.
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